Market research is the first step towards building a solid foundation for any successful online business. One of the tools used at eCartSuccess for helping clients define their market is Krakken from Themezoom.

Krakken should not be confused as a keyword research tool; more acurately it is a market research tool. It is important you thoroughly investigate the keywords relevant to your market and sense a better understanding of what your market looks like. This is how those direct response keywords that searchers in the 'buy now mode' are uncovered.

Keyword tools return words and phrases related to a market. Krakken returns keywords and phrases relevant to a market. A very important distiction. This illustrates the concept that not all keywords are created equal. However all keywords are important to a market when properly fit into the bigger picture of how the money flows through the market.

By entering a cluster of keywords into ThemeZoom's Gladius Keyword Tool and Zooming you are provided a sample of theme market and competition. From the results you are given a feel of your market and see what we use when starting analysis of your market. Play around with several groups of keywords and get a sample of what we do with Krakken.